Illuminating Awareness in the Fight for a Cure

October is Breast Cancer Awareness Month, and this year marks the third annual fundraiser for the Arizona Institute for Breast Health (AIBH), The Pink Light District. The AIBH is a non-profit organization providing education and support to newly diagnosed patients about their treatment options, completely free of charge.

Now through Oct. 31, valley residents will be able to show their support of the AIBH by sponsoring pink light bulbs to be placed on the Canal Bridge located in downtown Scottsdale. Each light bulb is $25 and will serve as a representation of the strength of a survivor, the memory of a loved one, or a personal struggle with breast cancer. The Bridge, which links the Scottsdale Waterfront to the Old Town Scottsdale, will be lit during The Pink Light District Ceremony on Thurs., Oct. 1 at 7 p.m. at Olive & Ivy restaurant and stay illuminated throughout the month. All donors will be recognized on the AIBH website in their Pink Light District Honor Album and a personalized Tribute Card will be emailed to the honoree(s) designated.

This year as an added distinction, AIBH will recognize one individual who has made extraordinary efforts in the fight against breast cancer. Now through Sept. 15, AIBH is accepting nominations for The Pink Light Award. The recipient will have the honor of flipping the switch the night of The Pink Light District Ceremony¸ transforming the Canal Bridge into a symbol of hope in the cause’s signature color. To nominate a brave advocate for breast cancer awareness for the Pink Light Award, please go to www.thepinklightdistrict.org.

Julie Robinson, AIBH Board Member and President of corporate sponsor Jani-King Southwest, hopes to showcase the exceptional strides exceptional individuals in the community are making towards the cause. “It is estimated that more than 190,000 women will be diagnosed with breast cancer this year, 3,900 in Arizona alone,” notes Robinson. “With these kinds of statistics, it is imperative that there is a huge amount of community support.”

Robinson adds, “This is a simple and powerful way to raise breast cancer and breast health awareness – and hopefully become one step closer to finding a cure.”

For more information about AIBH, please visit their website at www.aibh.org.